Sales Approach

Our Philosophy

We approach each client business as a stand alone project with our service customized to the needs of the specific assignment.

Confidentiality

Each buyer prospect must sign a Non-Disclosure Agreement promising to maintain complete confidentiality. We take precautions to prevent your employees, customers and competitors from learning about your plans to sell.

Advice

We will advise you on preparing your business for sale. We share our knowledge of the marketplace and competitive business offerings with you. We then help organize and present your business to enhance its appeal.

The Search

We plan the advertising, implement our networking procedures, and in many cases initiate a well targeted letter campaign. We also sift through computer data bases as well as utilize a number of internet resources. We sort out the unqualified buyers and then go a step further. We will profile each buyer prospect documenting their needs, interests, and ambitions, from individual to large corporation.

Structure The Sale

We will analyze your business, financial history, and market comparables. We then apply sophisticated valuation techniques to ensure that the business price and terms are appropriate for the current market.

Follow-Up

Making the decision to buy is often as difficult as deciding to sell. We follow prospects and can pursue a buyer without weakening your bargaining position. If you tried to actively pursue a potential buyer on your own, the price would probably go down with each contact !

Networking

This is probably the most important part of a successful business marketing strategy. We will prepare explanatory information and personally introduce your business to other brokers with which we have correspondent relationships.

Negotiation

We guide you through even the most complicated contract negotiations and work with other professionals to help put tax, legal and business issues in perspective.

Advertising

We advertise your business in a confidential manner to get the highest response and greatest number of prospects. We use a variety of advertising media, depending on the type and size of your business.

Documentation

We collect all the information necessary to sell your business. In most cases, buyers do not see any of your records until you have accepted their letter of intent or offer, with a good faith deposit, and certainly not before signing a confidentiality agreement.

The Close

We manage the administrative maze of the close and work with the appropriate attorneys to accomplish a smooth sale.